Beyonce Promotes Diamonds

Stars keep themselves busy doing what they do best flashing a smile and attending social do's.

Nowadays artist Beyonce is busy promoting a new fragrance in addition to globetrotting and promoting her mother's clothes line.

Beyonce took a break from her world tour to meet fans in New York City, in her role as the face of new fragrance Emporio Armani Diamonds.

Hundreds of fans lined-up at Macy's Department store to get an autograph from the singer and actress.

Beyonce said she enjoys interacting with her fans.

"A lot of the time I am so distant. I am on the stage. I am doing photo shoots and videos and I don't really get to touch the people that are impacted by my music. It is so beautiful for me to be able to shake their hands and to hear that effect that my music has had on everyone's lives," she said.

"It is really overwhelming for me. I am so grateful for these opportunities."

In addition to being the face and voice of Emporio Armani Diamonds, Beyonce also has a clothing line, House of Dereon, which is run by her mother and sister.

Beyonce said that she loves fashion, but it won't knock her passion for music into second place.

"I think my fashion and music go hand-in-hand. Music is my first love. I can't compare anything to the love I have for music," she said.

Despite recently falling on stage during an Orlando, Florida performance for her tour, Beyonce says she loves being on the stage.

"The tour is great," she said. "I have one month to go. Actually, I have a month after, now we have extended the tour another month. I am going to Egypt and all over the world and China, places that I have never been, India, so I am excited about that."

Beyonce may be busy promoting the fragrance, her tour and her clothing line, but she says she will take time out to support an important person in her life - her mother, Tina Knowles.

"We actually launched Dereon yesterday in Toronto," Beyonce says.

"Hopefully we will be in Europe maybe by next year. My mother has Tina Knowles coming out which is her own collection. Dereon, the sizes are going up to a size 24. We are expanding and the brand is growing everyone seems to like the line, I love the line so I am happy about it."

Beyonce will soon head to the Midwest for her tour. She is also scheduled to attend the MTV Music Video Awards in Las Vegas in September. Beyonce is nominated for seven VMAs.